In the information age, even shoe shop is difficult to compete for customers without Internet presence. But not every business is decided to create a website: contact the studio is expensive and difficult to do by yourself. However, there is a solution. In this article you will learn how to create a website on WordPress. With the help of the walkthrough, you are to make a qualitative and functional online resource suitable for attracting and converting traffic.
WordPress – the most popular content management system (CMS). According to Web Technology Surveys, this “engine” as of 2015 operates 23.8% of the total number of existing sites, as well as 60.4% of sites using CMS. The following are the main reasons for the popularity of WordPress:
The free “engine.” CMS WordPress is distributed by Public License (GNU GPL). You are free to use this product for any purpose, including commercial.
Virtually unlimited. With WordPress you can create a personal blog, corporate website, online store, information portal, an industry resource, multimedia gallery.
Flexible configuration of the appearance and functionality. Owners of sites on WordPress available both free and paid templates that you can use to customize the external resource. And with plug-ins, you can solve technical problems, to provide the necessary functionality of the site.
Easy administration. To work with WordPress, you do not need any special knowledge. Principles of “engine” understandable on an intuitive level.
The ability to create a website and publish content within the first 5 minutes. Of course, you have to spend a lot more time to turn the product template into something new and interesting. But first publication you spend no more than 5 minutes.
Step number one: how to choose a web hosting and domain registration
If you have a non-profit project, choose a free hosting. For example, to share with the world images of seals, or keep a diary of a young bodybuilder, you can on the platform WordPress. The address of your website will look like this: primer.wordpress.com. If you implement a commercial project, for instance, create a thematic blog, corporate website or plan to make with the help of the resource in any way, choose paid hosting.
Do not bother with the study and comparison of the technical characteristics of hosting, for example, the size of disk space, channel load, etc. Believe me, in the first months or even years of the site for the normal operation will be enough opportunities offered by the average host. Therefore, please contact the sales department of a reliable company that provides hosting services, describe their needs and select a consultant using the appropriate data plan. To choose a reliable hosting provider, learn ratings and reviews. If you do not have time for this, use the services of one of the following companies:
The following guidelines will help you to choose the good domain name:
Choose a domain name that is partially or completely coincide with the name of the site. For example, for the site “Odnoklassniki” good domain names – is odnoklassniki.ru or ok.ru. It is clear that the name vk.com this resource is not suitable.
Use the shortest domain name. Owners of smartphones is difficult to enter into your browser address long. Therefore it is better to use the name vk.com, than vkontakte.ru.
Make sure that the web address is easy to remember and makes sense.
Selecting the domain zone has no effect on the technical characteristics of the resource or the position in the search results. Theoretically, however, this option may affect the trust of the audience. Other things being equal users are more willing to trust sites with address vasya-pupkin.ru or vasya-pupkin.com, what type of resources or vasya-pupkin.wordpress.com vasya-pupkin.blogspot.com. Therefore, for commercial projects try to choose top-level domains, such as, .com, .info, .org, .net, .ru, .ua, .by etc. Pay attention to the newly emerging domain of the first level, for example, .club, .guru, .ninja, .expert and others.
Step number two: how to install WordPress
After purchasing the hosting and domain name registration you can install WordPress. Please note, some hosting providers offer rate plans with preloaded CMS WordPress. If you choose one of them, immediately go to the third step guide. If you purchased a hosting with no established “engine”, follow the instructions:
Step number 3: Choose an appropriate theme for WordPress
The template or WordPress theme is responsible for the appearance and functionality of the resource. In other words, using the theme, you can customize the site to the standard “engine.” Select a suitable topic will help you the following questions and answers:
Which is better to choose a template: conventional or adaptive? If you do not plan to create a separate mobile version of the site, be sure to choose a pattern with an adaptive layout. Because of this your site will be mobile-friendly and do not suffer as a result of any mobile Armageddon.
It is better to choose a free or paid topic? If you are new to WordPress, select the best paid templates. Developers paid the usual update them regularly, as well as provide information support to customers. In addition, paid templates are used less frequently. Buying or ordering the creation of threads, you reduce the chance of site templates.
What better theme: the Russian-speaking or English-speaking? If you write in Russian, you need a Russian-language issue. Your readers want to see the text “read more” and “1 comment” and not «Read more» and «1 comment». However, not everything is clear. If you have the time and desire to delve into the code, or to pay for a specialist make a feint ears: find a suitable English-language subject and its Russified. What? You have a much better chance of finding an excellent English-language template, which is not used by your colleagues and competitors than to find a unique Russian-language subject.
Where can I get an English-language template for WordPress? You will be Google. Enter a search query string «templates for wordpress». If you want to save, add to it the magic word «free».
Step number 4: How to configure the CMS WordPress and theme
At this stage, you need to pay attention to the basic system configuration control of content that is available without installing additional plug-ins. You should also set up a theme. Note template settings are different. Remember, if you choose an English subject, it must be Russified. You can instruct it to a specialist or to perform the necessary steps on their own. On self-Russification template read below.
Configuring the CMS WordPress
Log in WordPress admin panel and select the “Settings” menu. Enter the required data in each section of the settings:
In the “General”, enter the name and a brief description of the site. This information will be displayed to the user. In fields “Address WordPress» and «Site Address” enter the URL of your site. Select the time zone, date format, the language of the site. Leave the “Membership” blank, as the first phase of development of the resource on it they want to register Only bots and hackers.
Step number 5: solving practical tasks with the help of plug-ins for WordPress
Plug-ins – is perhaps the most dangerous disease novice site owners to WordPress. Barely registering a resource, many webmasters are looking for in “Yandex” article type “100500 best plugins for WordPress». They set dozens of extensions. Why does this have a negative effect on the development of the resource? It’s not slowing down the work site, although an excessive number of plug-ins can cause this problem.
The issue is the concentration of attention and efforts of the owner of the site. Instead of creating and publishing high quality content for hours looking for the plugins, configures and installs them. Such a webmaster can not see the forest for the trees: he forgets that plugins are needed to solve specific practical problems.
In order to successfully develop the site, use the plug-ins with caution. Install the extension only if you want to solve a specific problem. With plug-ins, you can perform the following tasks:
Ensuring the safety of the site.
The fight against spam.
Technical optimization of resources in accordance with the requirements of search engines.
Improving the functionality and usability of the resource.
As with plugins secure a site on WordPress
Your site is subjected to two global threats. The first – is you. The pursuit of excellence and innovation can force you to go for risky experiments with the code and programs that can lead to data loss. Defend against this, you can use plug-ins to create a backup copy of your site.
The second threat – it’s unauthorized access to a resource. Attackers may try to access your site to install malicious code or steal it.